Product Marketing & Business Development Specialist

Product Marketing & Business Development Specialist (Office Products) – FTC

Location: Uxbridge, UK (Hybrid)
Job Type: Full-Time | Fixed-Term Contract (Maternity Cover)
Salary: £53,000 – £63,000 + Bonus

We are seeking an experienced Product Marketing & Business Development Specialist to drive the growth of a B2B office hardware, printing, scanning, software, and services portfolio across the EMEA region. This role combines product marketing, go-to-market strategy, sales enablement, business development, product launches, and stakeholder management to support commercial growth and market expansion.

Key Responsibilities

• Lead product marketing and business development initiatives across office technology solutions
• Develop and execute go-to-market (GTM) strategies for new product launches
• Create customer-focused value propositions for specific industries and market segments
• Support sales enablement through training, content creation, and marketing assets
• Develop product launch materials, webinars, videos, whitepapers, and sales tools
• Collaborate with regional sales, marketing, product, and commercial teams
• Gather market intelligence and customer insights to drive future product strategies
• Monitor competitor activities, pricing, messaging, and technology trends
• Manage portfolio awareness and demand generation initiatives
• Support vertical industry marketing programs and integrated campaigns
• Act as a subject matter expert for office hardware, software, and services solutions
• Build relationships with internal and external stakeholders across multiple regions

Requirements

• Experience in B2B Product Marketing, Business Development, Product Management, or Technology Marketing
• Strong understanding of go-to-market planning and product lifecycle management
• Experience creating value propositions and customer-centric marketing strategies
• Knowledge of B2B sales channels and commercial business models
• Strong presentation, communication, and stakeholder management skills
• Ability to gather market insights and apply strategic thinking
• Experience working with cross-functional teams across sales, marketing, and product functions
• Strong organizational and project management skills
• Ability to influence and negotiate with stakeholders

Technical Skills & Keywords

• Product Marketing
• Business Development
• B2B Marketing
• Go-To-Market Strategy
• GTM Planning
• Product Launch
• Sales Enablement
• Product Lifecycle Management
• Value Proposition Development
• Solution Marketing
• Portfolio Marketing
• Demand Generation
• Strategic Marketing
• Channel Marketing
• Vertical Marketing
• Market Research
• Competitive Analysis
• Customer Insights
• Product Positioning
• Marketing Communications
• Business Strategy
• Commercial Marketing
• Technology Marketing
• Office Solutions
• Hardware Marketing
• Software Marketing
• Integrated Marketing Campaigns
• Stakeholder Management
• Sales Training
• Marketing Asset Development

Benefits

• Hybrid working arrangement
• Flexible working hours
• Annual performance bonus
• Employee discounts
• Pension scheme
• Professional development opportunities
• Additional holiday purchase options
• Transport support and parking facilities
• Career growth opportunities
• International collaboration and exposure

Ideal Candidate

• Strategic thinker with strong commercial awareness
• Experienced in B2B technology marketing
• Excellent communicator and presenter
• Strong stakeholder and relationship management skills
• Customer-focused and results-driven
• Passionate about product marketing, business growth, and innovation

This role is ideal for professionals seeking careers in Product Marketing, Business Development, Go-To-Market Strategy, Technology Marketing, Portfolio Marketing, Sales Enablement, Commercial Marketing, Product Management, or B2B Growth Marketing.